Snapshots of the Past

How to be a Perfect Hostess Coca-Cola advertisement with Ida Bailey Allen book – Historic Print

How to be a Perfect Hostess Coca-Cola advertisement with Ida Bailey Allen book — historic image
How to be a Perfect Hostess Coca-Cola advertisement with Ida Bailey Allen book. Historic image from the Wine, Beer & Spirits collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Step back in time with How to be a Perfect Hostess Coca-Cola advertisement with Ida Bailey Allen book, a historic image rich in period detail. It comes from the Snapshots of the Past collection, curated over 25 years for its historical value.

Framed, it is ready for the wall; unframed, it is ready for the frame you choose. It brings character to any room and makes a memorable gift. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.

How to be a Perfect Hostess Coca-Cola advertisement with Ida Bailey Allen book

Order a print

Secure checkout · SSL encryptedPowered by Stripe and PayPal

Free shipping in the lower 48 states. The checkout page shows the picture, size and price before you pay.

Sign up for our newsletter

Sent securely. No purchase needed. Unsubscribe anytime.

Ask about licensing or this print

This advertisement puts Coca-Cola beside the name of Ida Bailey Allen, a well-known home economics writer and radio personality whose book on entertaining is promoted here as a guide to being a perfect hostess. Allen reached a wide audience through cookbooks, columns and radio programs that taught women how to plan meals, set a table and welcome guests. The ad borrows her authority to place the soft drink within everyday home hospitality, a setting where it could be served casually to family and visitors. Tie-ins like this show how advertisers of the period sought the trust of household experts to make a product feel like a natural part of domestic life.

Original scan570 × 800 px
Reference608

More from the Wine, Beer & Spirits collection

Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.