Mumm's the word champagne advertisement from Champagne district – Antique Wall Art
(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Few images capture their era like this historic image of Mumm's the word champagne advertisement from Champagne district. It comes from the Snapshots of the Past collection, curated over 25 years for its historical value.
Order it framed and ready to hang, or unframed to match a frame you already love. It makes a striking addition to a living room, study or office, and a thoughtful gift. Free shipping in the lower 48 states. Snapshots of the Past has been bringing history to the wall since 2001, for tens of thousands of customers worldwide.
Mumm's the word champagne advertisement from Champagne district
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Few slogans in drinks advertising have lasted as well as "Mumm's the word," a pun on the old expression "mum's the word," meaning keep quiet. The phrase turned the house's name into a playful promise of discretion and good cheer. The Mumm house was founded in Reims in 1827, and its advertising helped carry Champagne well beyond France. Posters like this one show how producers in the Champagne district used wordplay and bold graphics to market a luxury wine to a broad public.
| Original scan | 627 × 907 px |
|---|---|
| Reference | 898 |
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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.
