Dewar's whisky advertisement, 'White Label' text panel – Antique Print
(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
A window into the past: Dewar's whisky advertisement, 'White Label' text panel, preserved in this historic image. Drawn from the Snapshots of the Past archive, it is an authentic piece of documented history.
Order it framed and ready to hang, or unframed to match a frame you already love. Perfect for a home, office, library or classroom wall, and a gift with a story behind it. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.
Dewar's whisky advertisement, 'White Label' text panel
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The Dewar's "White Label" text panel is a piece of advertising ephemera from the brand's long campaign to sell its blended Scotch whisky, which the company named after the white label on its bottles. Such panels carried slogans and copy meant to be read at a glance on shop walls, posters and hoardings, so they show how the whisky was pitched to drinkers. Worth noticing is the way the wording relies on short, confident claims about quality and blending rather than pictures of the distillery, a style typical of late-nineteenth and early-twentieth-century liquor advertising.
| Original scan | 800 × 549 px |
|---|---|
| Reference | 876 |
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