Snapshots of the Past

Haig Gold Label whisky advertisement: Don't be Vague, ask for Haig – Historic Print

Haig Gold Label whisky advertisement: Don't be Vague, ask for Haig — historic image
Haig Gold Label whisky advertisement: Don't be Vague, ask for Haig. Historic image from the Wine, Beer & Spirits collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

This historic image of Haig Gold Label whisky advertisement: Don't be Vague, ask for Haig brings a moment of history to your wall. Drawn from the Snapshots of the Past archive, it is an authentic piece of documented history.

Framed, it is ready for the wall; unframed, it is ready for the frame you choose. It brings character to any room and makes a memorable gift. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.

Haig Gold Label whisky advertisement: Don't be Vague, ask for Haig

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Ask about licensing or this print

The slogan "Don't be vague, ask for Haig" sets this advertisement apart, turning a simple request at the bar into a pun on the brand name. Haig & Haig was a long-established Scotch whisky firm, and Haig Gold Label was one of its blended whiskies, marketed to a British audience that drank whisky in pubs, clubs and at home. Advertisements like this one leaned on memorable wording and a clean, confident look to make a brand name stick in readers' minds. Look closely at how the text and the product are arranged, since that layout was central to how such campaigns were meant to be remembered.

Original scan677 × 949 px
Reference1263

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.