[Page of advertisement for Studebaker automobiles, showing a 1948 Studebaker convertible and people around campfire on beach] – Historic Print
![[Page of advertisement for Studebaker automobiles, showing a 1948 Studebaker convertible and people around campfire on beach], 1948 Jan. 20. — historic print](https://images.jameslantos.com/img/75/7504431bf0bb-L.webp)
(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Few images capture their era like this historic print of [Page of advertisement for Studebaker automobiles, showing a 1948 Studebaker convertible and people around campfire on beach]. An authentic image from the Library of Congress, it carries the weight of the real historical record.
The framed print arrives ready to hang; the unframed option suits custom framing. It makes a striking addition to a living room, study or office, and a thoughtful gift. Free shipping in the lower 48 states. Snapshots of the Past has been bringing history to the wall since 2001, for tens of thousands of customers worldwide.
[Page of advertisement for Studebaker automobiles, showing a 1948 Studebaker convertible and people around campfire on beach]
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A color halftone page from the January 20, 1948, issue of *Look* magazine (page 54) shows a 1948 Studebaker convertible beside a campfire on a beach, with people gathered around the fire. The scene ties the car to the outdoor leisure many Americans were eager to enjoy once wartime rationing and production limits eased. Studebaker had introduced its streamlined postwar designs in 1947, and advertisements like this one presented the car as a way to reach vacations and weekends away from home. Color reproduction was costly in print at the time, so the decision to use it signals how hard automakers were competing for buyers in the years right after the war.
| Created / published | 1948 Jan. 20. |
|---|---|
| Medium | 1 photomechanical print : halftone, color. |
| Genre | Periodical illustrations 1940-1950.Advertisements 1940-1950.Halftone photomechanical prints Color 1940-1950. |
| Notes | Illus. in: Look, 1948 Jan. 20, p. 54. |
| Subjects | Studebaker Corporation--Products--1940-1950. Automobiles--1940-1950. |
| Source | Library of Congress, Prints and Photographs Division |
| Original scan | 1,454 × 1,152 px · prints to 5 × 4 in at 300 dpi |
| Reference | AMZ-SOTP-HPA-216604 |
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