Wrigley's Spearmint the perfect gum / McCandlish Lithograph Corporation. – Vintage Wall Art
![Wrigley's Spearmint the perfect gum / McCandlish Lithograph Corporation., Philadelphia : McCandlish Lithograph Corporation, [between 1920 and 1930] — vintage poster](https://images.jameslantos.com/img/73/738d94f21c95-L.webp)
(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Step back in time with Wrigley's Spearmint the perfect gum / McCandlish Lithograph Corporation., a vintage poster rich in period detail. It comes from the collections of the Library of Congress, scanned from the original and carefully restored.
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Wrigley's Spearmint the perfect gum / McCandlish Lithograph Corporation.
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The football theme is what sets this Wrigley's Spearmint poster apart from the many gum advertisements of its era. Printed in color by the McCandlish Lithograph Corporation of Philadelphia, it promotes the gum as "the perfect gum," a product that William Wrigley Jr. had first marketed in 1893 from Chicago. Football was growing into a popular college and public pastime during the 1920s, and manufacturers like Wrigley linked their products to such lively, crowd-pleasing events. The poster shows how commercial lithography reached a wide audience with everyday goods.
| Created / published | Philadelphia : McCandlish Lithograph Corporation, [between 1920 and 1930] |
|---|---|
| Medium | 1 print (poster) : lithograph, color. |
| Genre | Advertisements 1920-1930.Posters American 1920-1930.Lithographs Color 1920-1930. |
| Notes | Promotional goal: U.S. C89. |
| Subjects | Chewing gum--1920-1930. Football--1920-1930. |
| Source | Library of Congress, Prints and Photographs Division |
| Original scan | 1,031 × 1,536 px · prints to 3 × 5 in at 300 dpi |
| Reference | AMZ-SOTP-HPA-176703 |
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