Fresh and cold--Direct from the North Pole / Lith. by A. Hoen & Co. – Historic Print
(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Few images capture their era like this antique lithograph of Fresh and cold--Direct from the North Pole / Lith. by A. Hoen & Co.. It comes from the collections of the Library of Congress, scanned from the original and carefully restored.
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Fresh and cold--Direct from the North Pole / Lith. by A. Hoen & Co.
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Polar bears and beer share the stage in this color lithograph, whose title promises a drink "Fresh and cold--Direct from the North Pole." Lithographed in Baltimore by A. Hoen & Co. and copyrighted by F. Klemm in 1877, it dates from the advertising boom of the 1870s, when color lithographs were a popular way to promote consumer goods. Linking a product to ice and the Arctic was a common way to suggest that it stayed cool and refreshing, and the joke depends on the viewer making that connection. Its bright inks and bold humor show how printers used novelty to catch the eye.
| Created / published | Baltimore : F. Klemm, c1877. |
|---|---|
| Medium | 1 print : lithograph, color. |
| Genre | Advertisements 1870-1880.Lithographs Color 1870-1880. |
| Notes | 7385 H U.S. Copyright Office. Copyright by F. Klemm. check Barbara, this is an old record from 1996, but there is a second card behind the first one, so I didn't know if it meant there were two items? I put a sleeve around the 2 cards |
| Subjects | Polar bears--1870-1880. Beer--1870-1880. |
| Source | Library of Congress, Prints and Photographs Division |
| Original scan | 1,104 × 1,536 px · prints to 4 × 5 in at 300 dpi |
| Reference | AMZ-SOTP-HPA-110389 |
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