Ivory soap--99 44/100% pure – Vintage Wall Art
(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Few images capture their era like this historic print of Ivory soap--99 44/100% pure. Sourced directly from the Library of Congress, it represents an authentic piece of documented history.
The framed print arrives ready to hang; the unframed option suits custom framing. It makes a striking addition to a living room, study or office, and a thoughtful gift. Free shipping in the lower 48 states. Snapshots of the Past has been bringing history to the wall since 2001, for tens of thousands of customers worldwide.
Ivory soap--99 44/100% pure
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The title's claim, "99 44/100% pure," is what sets this 1913 halftone apart. It promoted Ivory soap, which Procter & Gamble had introduced in 1879 and advertised for its purity and its ability to float. The ad ran on page 2 of the June 7, 1913, *Saturday Evening Post*, one of the most widely read weekly magazines in the country. Its placement shows how national magazines of the 1910s carried branded household goods into American homes.
| Created / published | 1913 |
|---|---|
| Medium | 1 photomechanical print : halftone. |
| Genre | Advertisements 1910-1920.Periodical illustrations 1910-1920.Halftone photomechanical prints 1910-1920. |
| Notes | Illus. in: Saturday evening post, 1913 June 7, p. 2. |
| Subjects | Soaps--1910-1920. |
| Source | Library of Congress, Prints and Photographs Division |
| Original scan | 1,093 × 1,536 px · prints to 4 × 5 in at 300 dpi |
| Reference | AMZ-SOTP-HPA-170781 |
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