Snapshots of the Past

We are saving you you save food / E. Henderson. – Vintage Wall Art

We are saving you you save food / E. Henderson., 1914 — vintage poster
We are saving you you save food / E. Henderson., 1914. Vintage poster from the World War I collection.

(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

We are saving you you save food / E. Henderson. comes to life in this vintage poster, reproduced from the original with every detail intact. It comes from the collections of the Library of Congress, scanned from the original and carefully restored.

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We are saving you you save food / E. Henderson.

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This color lithograph, printed in Hamilton, Ontario, by Howell Lithographing, carries the slogan "We are saving you, you save food" over a design by E. Henderson. Its message reflects the food conservation drives of the First World War, when Canadian authorities asked households to cut back on wheat, meat, and sugar so that more food could go to Allied armies and to civilians overseas. Posters like this one were a main way those appeals reached ordinary families, who were asked to give up small amounts of food voluntarily. The poster's wording places the reader's kitchen table on the front line, which is worth noticing when considering how wartime propaganda tried to make everyday choices feel like military service.

Created / published1914
Medium1 print (poster) : lithograph color ; 63 x 46 cm.
NotesTitle from item. · Canada Food Board funder/sponsor.
SubjectsWorld War 1914-1918--Economic & industrial aspects--Canada. Economic aspects of war--Canada--1910-1920. Consumer rationing--Canada--1910-1920.
SourceLibrary of Congress, Posters: Artist Posters
Original scan4,914 × 6,100 px · prints to 16 × 20 in at 300 dpi
Reference620_We_are_saving_you_you_s_1914

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