Red Diamond Brand Apples crate label, L.F. Lettis, Watsonville, California – Vintage Print
(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Few images capture their era like this historic image of Red Diamond Brand Apples crate label, L.F. Lettis, Watsonville, California. Drawn from the Snapshots of the Past archive, it is an authentic piece of documented history.
Framed, it is ready for the wall; unframed, it is ready for the frame you choose. A fine choice for anyone who loves history, and a gift that gets noticed. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.
Red Diamond Brand Apples crate label, L.F. Lettis, Watsonville, California
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Few things in the fruit trade were more recognizable than a crate label, and this one, the Red Diamond Brand from L.F. Lettis of Watsonville, California, shows how growers marketed their produce before supermarkets and brand packaging took over. Watsonville sits in the Pajaro Valley, where cool coastal fog and rich soil made apple orchards a major part of the local economy in the early twentieth century. Labels like this one were printed in bright color lithography and pasted onto wooden crates so that a buyer in a distant city could identify a grower's fruit at a glance. Notice how the design leans on bold lettering and a single eye-catching symbol, a common strategy for competing on crowded produce shelves.
| Original scan | 960 × 720 px |
|---|---|
| Reference | Slide13 |
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