Snapshots of the Past

9 out of 10 say IMPERIAL again! whiskey advertisement – Vintage Wall Art

9 out of 10 say IMPERIAL again! whiskey advertisement — historic image
9 out of 10 say IMPERIAL again! whiskey advertisement. Historic image from the Wine, Beer & Spirits collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

9 out of 10 say IMPERIAL again! whiskey advertisement comes to life in this historic image, reproduced from the original with every detail intact. Drawn from the Snapshots of the Past archive, it is an authentic piece of documented history.

The framed print arrives ready to hang; the unframed option suits custom framing. A fine choice for anyone who loves history, and a gift that gets noticed. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.

9 out of 10 say IMPERIAL again! whiskey advertisement

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The slogan does the work here: "9 out of 10 say IMPERIAL again!" presents a survey-style claim of repeat loyalty, a common pitch in whiskey advertising. Ads like this leaned on the appearance of consumer endorsement, and the numbers were rarely backed by published methods, so the message was as much about trust as taste. Viewed today, the piece shows how brands tried to sell a spirit by suggesting that everyone who tried it came back for more. Its wording and layout also reflect the conventions of the period's print advertising.

Original scan715 × 1,024 px
Reference1580

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.