Snapshots of the Past

Schenley Reserve whiskey advertisement with rooster, Headed for Greatness – Vintage Wall Art

Schenley Reserve whiskey advertisement with rooster, Headed for Greatness — historic image
Schenley Reserve whiskey advertisement with rooster, Headed for Greatness. Historic image from the Wine, Beer & Spirits collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

This rare historic image captures Schenley Reserve whiskey advertisement with rooster, Headed for Greatness in remarkable detail. It is part of the Snapshots of the Past archive, gathered over 25 years of research.

The framed print arrives ready to hang; the unframed option suits custom framing. Perfect for a home, office, library or classroom wall, and a gift with a story behind it. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.

Schenley Reserve whiskey advertisement with rooster, Headed for Greatness

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The rooster and the slogan "Headed for Greatness" set this advertisement apart from other drinks in the collection, since it sells a whiskey through a bird and a boast rather than through a bottle or a glass. Schenley Reserve was a product of Schenley Distillers, a company that expanded quickly after Prohibition ended in 1933 and became one of the largest American liquor makers of the mid-twentieth century. Magazine ads from that period often relied on bold illustration and short slogans, so it is worth noticing how this image is built to suggest confidence and ambition.

Original scan569 × 800 px
Reference1244

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.