Snapshots of the Past

Jo-Jo Brand Apples crate label with dice – Antique Wall Art

Jo-Jo Brand Apples crate label with dice — historic image
Jo-Jo Brand Apples crate label with dice. Historic image from the Fruit & Vegetable Labels collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Few images capture their era like this historic image of Jo-Jo Brand Apples crate label with dice. It is part of the Snapshots of the Past archive, gathered over 25 years of research.

The framed print arrives ready to hang; the unframed option suits custom framing. Perfect for a home, office, library or classroom wall, and a gift with a story behind it. Free shipping in the lower 48 states. Snapshots of the Past has been bringing history to the wall since 2001, for tens of thousands of customers worldwide.

Jo-Jo Brand Apples crate label with dice

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The Jo-Jo Brand label stands out for its pair of dice, an unusual choice among apple crate labels, which usually leaned on orchards, landscapes, or fruit itself. Crate labels like this were lithographed in bright color and pasted onto wooden shipping crates so that a brand could catch a buyer's eye at a market stand or a grocer's counter. Dice were a playful image that suggested luck and chance, a theme that fit the gamble of growing and selling a harvest. Labels such as this one now serve as a record of how fruit was marketed in the decades around the turn of the twentieth century.

Original scan3,000 × 2,250 px · prints to 10 × 8 in at 300 dpi
ReferenceSlide136

More from the Fruit & Vegetable Labels collection

Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.