Snapshots of the Past

Grape-Nuts Food advertisement: Growing Little Folks – Historic Print

Grape-Nuts Food advertisement: Growing Little Folks — historic image
Grape-Nuts Food advertisement: Growing Little Folks. Historic image from the Food & Drink collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

A window into the past: Grape-Nuts Food advertisement: Growing Little Folks, preserved in this historic image. It is part of the Snapshots of the Past archive, gathered over 25 years of research.

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Grape-Nuts Food advertisement: Growing Little Folks

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A Grape-Nuts advertisement promising to help "growing little folks" offers a window into how packaged breakfast foods were sold to American families. C. W. Post developed the cereal in Battle Creek, Michigan, and introduced it in 1897, pitching it as a wholesome, ready-to-eat alternative to home-cooked breakfasts. The name is a puzzle, since the product contains neither grapes nor nuts. Ads of this kind leaned on parents' hopes for strong, healthy children, a theme that ran through much of the food and patent medicine advertising of the period.

Original scan633 × 885 px
Reference1537

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.