Snapshots of the Past

Cook's Flaked Rice advertisement, a new food – Antique Wall Art

Cook's Flaked Rice advertisement, a new food — historic image
Cook's Flaked Rice advertisement, a new food. Historic image from the Food & Drink collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Cook's Flaked Rice advertisement, a new food comes to life in this historic image, reproduced from the original with every detail intact. It is part of the Snapshots of the Past archive, gathered over 25 years of research.

Framed, it is ready for the wall; unframed, it is ready for the frame you choose. Perfect for a home, office, library or classroom wall, and a gift with a story behind it. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.

Cook's Flaked Rice advertisement, a new food

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Cook's Flaked Rice was sold as a new kind of ready-to-eat food, and this advertisement presents it as a novelty rather than a staple. Rolled and toasted rice flakes were part of a wave of packaged breakfast cereals that appeared in the decades around 1900, when manufacturers were trying to persuade households to swap cooked porridge for quick, boxed alternatives. Advertisements of this kind often emphasized convenience, cleanliness and modern science, so the piece is useful for seeing how early food companies sold their products to a public still unfamiliar with them.

Original scan648 × 916 px
Reference544

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.