Snapshots of the Past

Eat Cook's Flaked Rice advertisement, Cook's Flaked Rice Co. – Antique Wall Art

Eat Cook's Flaked Rice advertisement, Cook's Flaked Rice Co. — historic image
Eat Cook's Flaked Rice advertisement, Cook's Flaked Rice Co.. Historic image from the Food & Drink collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

A window into the past: Eat Cook's Flaked Rice advertisement, Cook's Flaked Rice Co., preserved in this historic image. It comes from the Snapshots of the Past collection, curated over 25 years for its historical value.

The framed print arrives ready to hang; the unframed option suits custom framing. A fine choice for anyone who loves history, and a gift that gets noticed. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.

Eat Cook's Flaked Rice advertisement, Cook's Flaked Rice Co.

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Cook's Flaked Rice belongs to the wave of ready-to-eat cereals that entered American kitchens around the turn of the twentieth century, when breakfast was becoming quicker and more packaged. The product rolled cooked rice into thin flakes, which let manufacturers sell a familiar grain as a convenience food that needed little more than milk and sugar. Advertisements of this period leaned on promises of wholesome, easily digested food, and this one shows how a company tried to make a plain staple feel modern and worth buying by name. It is worth noticing how the grain itself is placed at the center of the pitch, a sign of how new packaged foods had to earn trust from shoppers who were used to cooking from scratch.

Original scan591 × 887 px
Reference1445

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.