Mars Confections magazine advertisement: "Don't guess what's in the candy you eat! – Historic Reproduction
(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Mars Confections magazine advertisement: "Don't guess what's in the candy you eat! comes to life in this historic image, reproduced from the original with every detail intact. It is part of the Snapshots of the Past archive, gathered over 25 years of research.
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Mars Confections magazine advertisement: "Don't guess what's in the candy you eat!
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The slogan sets this magazine advertisement apart: "Don't guess what's in the candy you eat!" turns ingredients into a selling point for a treat usually bought on impulse. Mars, the confectioner Frank C. Mars founded in 1911, built its name on bars sold to a mass market, and ads like this one addressed shoppers who were increasingly aware of what went into their food. The Pure Food and Drug Act of 1906 had already pushed food makers toward honest labeling, so the pitch leaned on a public concern that was well established by the time the ad ran. It is worth noticing how the copy invites readers to check rather than simply indulge.
| Original scan | 691 × 889 px |
|---|---|
| Reference | 531 |
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