Snapshots of the Past

Milky Way candy advertisement: There's a thrill in every bite – Antique Wall Art

Milky Way candy advertisement: There's a thrill in every bite — historic image
Milky Way candy advertisement: There's a thrill in every bite. Historic image from the Food & Drink collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

A window into the past: Milky Way candy advertisement: There's a thrill in every bite, preserved in this historic image. It is part of the Snapshots of the Past archive, gathered over 25 years of research.

The framed print arrives ready to hang; the unframed option suits custom framing. A fine choice for anyone who loves history, and a gift that gets noticed. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.

Milky Way candy advertisement: There's a thrill in every bite

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There's a thrill in every bite" is the line that sets this advertisement apart, promising excitement in a small, everyday sweet. The Milky Way bar was created by Frank Mars and introduced in 1923, when packaged candy bars were still a fairly new product sold in shops and at soda fountains. Advertisements of that era often leaned on pleasure and energy to sell sugar, and this one turns a simple bar of nougat and caramel under milk chocolate into something more memorable. It shows how confidently mass-market food was being marketed by the early twentieth century.

Original scan578 × 800 px
Reference1467

More from the Food & Drink collection

Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.