Snapshots of the Past

Necco Sweets advertisement: The New Way to Buy Confectionery – Historic Print

Necco Sweets advertisement: The New Way to Buy Confectionery — historic image
Necco Sweets advertisement: The New Way to Buy Confectionery. Historic image from the Food & Drink collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

This rare historic image captures Necco Sweets advertisement: The New Way to Buy Confectionery in remarkable detail. It is part of the Snapshots of the Past archive, gathered over 25 years of research.

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Necco Sweets advertisement: The New Way to Buy Confectionery

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The New Way to Buy Confectionery" makes its pitch around a change in how candy reached customers, and the Necco name points to the Boston firm that became one of the best-known American candy makers. The New England Confectionery Company was formed in 1901 by merging several local candy businesses, and its products, including the Necco wafer and the Sweethearts conversation hearts, were sold widely across the country. Ads of this era often promoted packaged candy over loose sweets scooped from bulk bins, so the headline reflects a broader shift in how Americans shopped for treats.

Original scan800 × 569 px
Reference754

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.