Snapshots of the Past

Underwood's Original Deviled Ham advertisement with devil figure – Vintage Wall Art

Underwood's Original Deviled Ham advertisement with devil figure — historic image
Underwood's Original Deviled Ham advertisement with devil figure. Historic image from the Food & Drink collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

This rare historic image captures Underwood's Original Deviled Ham advertisement with devil figure in remarkable detail. It comes from the Snapshots of the Past collection, curated over 25 years for its historical value.

The framed print arrives ready to hang; the unframed option suits custom framing. Perfect for a home, office, library or classroom wall, and a gift with a story behind it. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.

Underwood's Original Deviled Ham advertisement with devil figure

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Underwood's Original Deviled Ham is the product named in this picture, and the devil figure is what makes this advertisement stand out from others on the food board. The William Underwood Company of Boston began selling its potted meat spread in the 1860s, and it became known for its red-labeled tin and the cartoonish devil that promoted its peppery flavor. Advertisements of this kind were common in American newspapers and magazines around the turn of the twentieth century, when brand names and mascots were becoming a central part of grocery shopping. Look closely at how the devil is drawn, since the mascot tells you as much about the marketing of the period as the product does.

Original scan617 × 892 px
Reference871

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.