Campbell's Vegetable Soup advertisement, No Luncheon Could Be More Palatable – Vintage Print
(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Campbell's Vegetable Soup advertisement, No Luncheon Could Be More Palatable comes to life in this historic image, reproduced from the original with every detail intact. It is part of the Snapshots of the Past archive, gathered over 25 years of research.
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Campbell's Vegetable Soup advertisement, No Luncheon Could Be More Palatable
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Here the soup is presented as the centerpiece of a midday meal, with the title making the bold claim that no luncheon could be more palatable. Campbell's introduced its condensed soups in the late 1890s, and by the early twentieth century full-color magazine advertising was how the company reached households that still cooked most meals from scratch. The copy is worth noticing for how it frames a canned product as fit for family and guests, reflecting the effort manufacturers made to win over cooks who were wary of packaged food.
| Original scan | 683 × 1,002 px |
|---|---|
| Reference | 1465 |
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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.
