Snapshots of the Past

Kellogg's Rice Krispies July 1945 feature advertising sheet – Historic Reproduction

Kellogg's Rice Krispies July 1945 feature advertising sheet — historic image
Kellogg's Rice Krispies July 1945 feature advertising sheet. Historic image from the Food & Drink collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

A window into the past: Kellogg's Rice Krispies July 1945 feature advertising sheet, preserved in this historic image. It comes from the Snapshots of the Past collection, curated over 25 years for its historical value.

Choose the framed print, ready to hang the day it arrives, or the unframed print for a frame of your own. Perfect for a home, office, library or classroom wall, and a gift with a story behind it. Free shipping in the lower 48 states. Snapshots of the Past has been bringing history to the wall since 2001, for tens of thousands of customers worldwide.

Kellogg's Rice Krispies July 1945 feature advertising sheet

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Kellogg's Rice Krispies appeared in this July 1945 advertising sheet, a printed piece that shows how the cereal was pitched to American households near the close of the Second World War. Wartime shortages of sugar, tin and paper shaped much of the food marketing of the period, so a feature sheet like this one reflects a moment when brands competed for attention while rationing still governed what families could buy. The cereal's snap, crackle and pop sound-effect mascots were already familiar to readers, and the sheet is worth studying for the way it blends wholesome breakfast claims with the optimism of the postwar years approaching.

Original scan719 × 1,257 px · prints to 2 × 4 in at 300 dpi
Reference540

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