Snapshots of the Past

Kellogg's Krumbles advertisement: "A dish that's a winner for wartime! – Historic Print

Kellogg's Krumbles advertisement: "A dish that's a winner for wartime! — historic image
Kellogg's Krumbles advertisement: "A dish that's a winner for wartime!. Historic image from the Food & Drink collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Few images capture their era like this historic image of Kellogg's Krumbles advertisement: "A dish that's a winner for wartime!. It comes from the Snapshots of the Past collection, curated over 25 years for its historical value.

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Kellogg's Krumbles advertisement: "A dish that's a winner for wartime!

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Kellogg's Krumbles is the subject of this advertisement, and its headline promises a dish that is "a winner for wartime," a pitch aimed at households juggling shortages and ration books. Advertisers of the Second World War era often presented breakfast cereal as a quick, inexpensive, nourishing choice that fit the austerity of home life. Ads like this one show how packaged food was sold as both practical and patriotic. Look closely at the wording and layout to see how the company tried to link its product to the national effort on the home front.

Original scan566 × 800 px
Reference515

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.