Snapshots of the Past

Peek, Frean & Co.'s Biscuits, Suitable for Children advertisement – Vintage Print

Peek, Frean & Co.'s Biscuits, Suitable for Children advertisement — historic image
Peek, Frean & Co.'s Biscuits, Suitable for Children advertisement. Historic image from the Food & Drink collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Peek, Frean & Co.'s Biscuits, Suitable for Children advertisement comes to life in this historic image, reproduced from the original with every detail intact. It is part of the Snapshots of the Past archive, gathered over 25 years of research.

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Peek, Frean & Co.'s Biscuits, Suitable for Children advertisement

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Peek, Frean & Co. was a London biscuit maker that began in Bermondsey in 1857, and this advertisement points to the company's push to sell its biscuits as wholesome food for the nursery and schoolroom. Victorian and Edwardian manufacturers often pitched packaged foods to mothers by stressing purity and health, a shift that came as commercial baking spread and households bought more of their bread and sweets from shops. Notice how the picture frames the product as a child's treat that a parent could trust, a sales approach typical of the period's print advertising.

Original scan601 × 800 px
Reference499

More from the Food & Drink collection

Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.