Cream of Wheat advertisement: chef and two children, 'Healthy Children' – Vintage Wall Art
(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
This historic image of Cream of Wheat advertisement: chef and two children, 'Healthy Children' brings a moment of history to your wall. It is part of the Snapshots of the Past archive, gathered over 25 years of research.
Framed, it is ready for the wall; unframed, it is ready for the frame you choose. It makes a striking addition to a living room, study or office, and a thoughtful gift. Free shipping in the lower 48 states. Snapshots of the Past has been bringing history to the wall since 2001, for tens of thousands of customers worldwide.
Cream of Wheat advertisement: chef and two children, 'Healthy Children'
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Cream of Wheat, the hot cereal sold since the late nineteenth century, built much of its public image on a single figure: a smiling Black chef in a white jacket, who appeared on boxes and in magazine ads for decades. This advertisement pairs that chef with two children under the words "Healthy Children," tying the product to family nutrition at a time when breakfast cereals were being marketed as wholesome, scientific food. Worth noticing is how the ad sells reassurance to mothers as much as it sells the cereal itself, and how the chef's image, which later drew criticism for its racial stereotyping, became one of the most recognized trademarks in American advertising.
| Original scan | 601 × 885 px |
|---|---|
| Reference | 1623 |
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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.
