Union Franccedilaise Association Nationale pour lexpansion morale et mateacuterielle de la France. Economisez votre argent pour en tirer le meilleur fruit – Historic Reproduction
(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
A window into the past: Union Franccedilaise Association Nationale pour lexpansion morale et mateacuterielle de la France. Economisez votre argent pour en tirer le meilleur fruit, preserved in this vintage poster. It comes from the collections of the Library of Congress, scanned from the original and carefully restored.
Framed, it is ready for the wall; unframed, it is ready for the frame you choose. Perfect for a home, office, library or classroom wall, and a gift with a story behind it. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.
Union Franccedilaise Association Nationale pour lexpansion morale et mateacuterielle de la France. Economisez votre argent pour en tirer le meilleur fruit
Order a print
Thank you. Your order went through, and a receipt is on its way by email.
Secure checkout · SSL encryptedPowered by Stripe and PayPal
Free shipping in the lower 48 states. The checkout page shows the picture, size and price before you pay.
What sets this poster apart is its tree. Savings are pictured as a plant that bears fruit only when it is tended, a metaphor the French slogan makes explicit: save your money to get the best fruit. Leonetto Cappiello, the Italian-born designer who worked in Paris and was known for bold color and lively figures, signed it, and it dates to 1920, when France was rebuilding after the First World War under heavy debt and reconstruction costs. It belongs to a wider wave of postwar appeals urging citizens to save and invest in national recovery. The color lithograph shows how commercial printing techniques were used to carry civic messages into the street.
| Created / published | 1920 |
|---|---|
| Medium | 1 print (poster) : lithograph color ; 120 x 85 cm. |
| Notes | Translation of title: Combined National French Association for the moral and material growth of France. Save your money for greater benefits. Signed: L. Cappiello. Purchase. Promotional goal: Fr. G2. 1920//Fr. J76. 1920. Item is no. 175 289 in a printed checklist available in the Library of Congress Prints and Photographs Reading Room. BYC//RC · Martiny Philip 1858-1927. |
| Subjects | World War 1914-1918--Economic & industrial aspects--France. Trees--1910-1920. |
| Source | Library of Congress, Posters: Artist Posters |
| Original scan | 2,783 × 4,096 px · prints to 9 × 14 in at 300 dpi |
| Reference | 1709_Union_Franccedilaise_As_1920 |
More from the World War I collection
Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.
