Snapshots of the Past

Appleton Brand Apples label, Borgovich & Dragovich, Watsonville California – Vintage Wall Art

Appleton Brand Apples label, Borgovich & Dragovich, Watsonville California — historic image
Appleton Brand Apples label, Borgovich & Dragovich, Watsonville California. Historic image from the Fruit & Vegetable Labels collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Appleton Brand Apples label, Borgovich & Dragovich, Watsonville California comes to life in this historic image, reproduced from the original with every detail intact. It is part of the Snapshots of the Past archive, gathered over 25 years of research.

Order it framed and ready to hang, or unframed to match a frame you already love. It makes a striking addition to a living room, study or office, and a thoughtful gift. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.

Appleton Brand Apples label, Borgovich & Dragovich, Watsonville California

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Apple crate labels like this one, printed for Borgovich & Dragovich of Watsonville, California, come from the years when Santa Cruz County's orchards and packing sheds sent fruit across the country by rail. Watsonville, in the Pajaro Valley, was a major apple-growing center, and the colorful lithographed labels pasted to wooden crates were meant to catch the eye of buyers in distant markets. Brand names such as "Appleton" evoked orchard abundance and a pastoral ideal, and the labels today offer a window into the commercial art and marketing of early California agriculture.

Original scan2,546 × 2,379 px · prints to 8 × 8 in at 300 dpi
ReferenceLabel-195

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.