Snapshots of the Past

Nob Hill Apples label, Mendelson-Zeller Co., San Francisco – Historic Reproduction

Nob Hill Apples label, Mendelson-Zeller Co., San Francisco — historic image
Nob Hill Apples label, Mendelson-Zeller Co., San Francisco. Historic image from the Fruit & Vegetable Labels collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Few images capture their era like this historic image of Nob Hill Apples label, Mendelson-Zeller Co., San Francisco. It comes from the Snapshots of the Past collection, curated over 25 years for its historical value.

Choose the framed print, ready to hang the day it arrives, or the unframed print for a frame of your own. It makes a striking addition to a living room, study or office, and a thoughtful gift. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.

Nob Hill Apples label, Mendelson-Zeller Co., San Francisco

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The label's brand name, Nob Hill, borrows the image of the affluent San Francisco neighborhood, a pitch that suggests the fruit was meant to seem fine and worth a premium price. Crate labels like this were printed in bright color so they would stand out on crowded wholesale docks and in grocers' displays in eastern cities. California fruit could reach those markets by rail after the transcontinental line opened in 1869, and printed labels helped growers and shippers build recognizable brands. The San Francisco firm named on the label handled the packing and sale, and its name links the piece to the city's produce trade.

Original scan960 × 720 px
ReferenceSlide164

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.