Ten million new members by Christmas Join the Red Cross and on Christmas Eve a candle in every window a service flag for every home / LN Britton. – Antique Wall Art

(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
This rare vintage poster captures Ten million new members by Christmas Join the Red Cross and on Christmas Eve a candle in every window a service flag for every home / LN Britton. in remarkable detail. The original is held by the Library of Congress, so what you hang is a true record of its time.
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Ten million new members by Christmas Join the Red Cross and on Christmas Eve a candle in every window a service flag for every home / LN Britton.
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Rather than showing soldiers or battlefields, this 1917 color lithograph ties a Red Cross membership drive to a Christmas scene: a candle in every window and a service flag in every home. The service flag, with a star for each family member in uniform, was a new wartime emblem, so the poster asks viewers to see Red Cross membership as part of the same home front sacrifice. Issued after the United States entered the war in April 1917, it urged civilians to join by the holiday season, with a goal of ten million new members. It shows how wartime fundraising borrowed the familiar sentiments of home and holiday.
| Created / published | 1917 |
|---|---|
| Medium | 1 print (poster) : lithograph color ; 77 x 51 cm. |
| Notes | Copyright The American Red Cross. · MacKaye Percy 1875-1956. |
| Subjects | American Red Cross--Recruiting & enlistment--1910-1920. World War 1914-1918--Economic & industrial aspects--United States. World War 1914-1918--Social aspects--United States. Christmas decorations--1910-1920. |
| Source | Library of Congress, Posters: Artist Posters |
| Original scan | 3,723 × 4,677 px · prints to 12 × 16 in at 300 dpi |
| Reference | 142_Ten_million_new_members_1917 |
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