Horlicks wartime advert: child keeping pace with food requirements – Vintage Print
(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Few images capture their era like this historic image of Horlicks wartime advert: child keeping pace with food requirements. Drawn from the Snapshots of the Past archive, it is an authentic piece of documented history.
The framed print arrives ready to hang; the unframed option suits custom framing. Perfect for a home, office, library or classroom wall, and a gift with a story behind it. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.
Horlicks wartime advert: child keeping pace with food requirements
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Here a child is shown keeping up with the food the war effort demanded, a message that suited a malted milk drink sold as a way to fill nutritional gaps when rations were tight. Horlicks, a malted milk powder first made in the United States in the 1870s, became a familiar household name in Britain, where it was promoted as a daily tonic for growing children. During the Second World War, when food was rationed and health was a public concern, manufacturers like Horlicks linked their products to national duty and sound nutrition. The advertisement is a useful record of how wartime domestic life was sold back to the public, with diet framed as both a family responsibility and a patriotic one.
| Original scan | 722 × 1,039 px |
|---|---|
| Reference | 654 |
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