Snapshots of the Past

Ovaltine advertisement: Fitness Wins, girls playing hockey – Historic Reproduction

Ovaltine advertisement: Fitness Wins, girls playing hockey — historic image
Ovaltine advertisement: Fitness Wins, girls playing hockey. Historic image from the Wine, Beer & Spirits collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

A window into the past: Ovaltine advertisement: Fitness Wins, girls playing hockey, preserved in this historic image. Drawn from the Snapshots of the Past archive, it is an authentic piece of documented history.

The framed print arrives ready to hang; the unframed option suits custom framing. Perfect for a home, office, library or classroom wall, and a gift with a story behind it. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.

Ovaltine advertisement: Fitness Wins, girls playing hockey

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In this advertisement, the drink is pitched through a team of girls playing hockey under the banner "Fitness Wins," a sporty angle that was unusual for a malted chocolate beverage. Ovaltine, first made in Switzerland in the early 1900s, was marketed in the United States as a nourishing bedtime or daytime drink for growing children and active adults. Ads of this kind linked the product to health, energy, and athletic success, and sponsorship of children's radio programs made it a familiar name in American homes. The image is a useful window into how food and drink companies sold wholesomeness to parents.

Original scan652 × 968 px
Reference669

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