Nescafé instant coffee advertisement for bridge luncheon – Historic Print
(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
This rare historic image captures Nescafé instant coffee advertisement for bridge luncheon in remarkable detail. It is part of the Snapshots of the Past archive, gathered over 25 years of research.
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Nescafé instant coffee advertisement for bridge luncheon
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Nescafé was the instant coffee brand that Nestlé launched in 1938, and this advertisement points to a moment when packaged coffee was being sold as a modern convenience for the home hostess. The bridge luncheon setting, a social afternoon of card games and light food, was a familiar scene in mid-century American households, and the ad ties the product to that polished, sociable ideal. Notice how the copy and layout present instant coffee as an easy way to serve guests well without fuss. The picture is a useful window onto how food and drink were marketed to women in the postwar years.
| Original scan | 621 × 800 px |
|---|---|
| Reference | 1473 |
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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.
