Jantzen – Vintage Wall Art
![Jantzen, [1947] — vintage poster](https://images.jameslantos.com/img/3f/3f4cf099487c-L.webp)
(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Jantzen comes to life in this vintage poster, reproduced from the original with every detail intact. An authentic image from the Library of Congress, it carries the weight of the real historical record.
Framed, it is ready for the wall; unframed, it is ready for the frame you choose. A fine choice for anyone who loves history, and a gift that gets noticed. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.
Jantzen
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Jantzen, the Portland, Oregon swimwear company, used this 1947 color poster to sell its clothing as a fashion statement rather than a practical garment, and the subject here is skiing rather than the beach that made the brand famous. The record ties it to the Winter section of a seasonal board, and it reflects a postwar moment when American advertisers were eager to show leisure, travel and sport as signs of a comfortable new life. Posters of this era often mixed athletic action with polished, stylized figures, and this one is worth studying for how it turned knitwear and sportswear into an image of cheerful, carefree winter recreation.
| Created / published | [1947] |
|---|---|
| Medium | 1 print (poster) : color. |
| Genre | Advertisements 1940-1950.Posters American 1940-1950.Prints Color 1940-1950. |
| Notes | Promotional goal: U.S. C53. 1947. |
| Subjects | Skiing--1940-1950. Clothing & dress--1940-1950. |
| Source | Library of Congress, Prints and Photographs Division |
| Original scan | 1,140 × 1,463 px · prints to 4 × 5 in at 300 dpi |
| Reference | AMZ-SOTP-HPA-217059 |
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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.
![[Advertisement for Star toboggans, showing people sledding at night] / Phoenix Litho. Co., Chicago.](https://images.jameslantos.com/img/93/935b1abc3603-400.webp)
