Snapshots of the Past

Extrait de Javel le Coq Gaulois, bleach advertising poster – Antique Poster Print

Extrait de Javel le Coq Gaulois, bleach advertising poster, 1917 — vintage poster
Extrait de Javel le Coq Gaulois, bleach advertising poster, 1917. Vintage poster from the World War I collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

This vintage poster of Extrait de Javel le Coq Gaulois, bleach advertising poster brings a moment of history to your wall. Drawn from the Snapshots of the Past archive, it is an authentic piece of documented history.

The framed print arrives ready to hang; the unframed option suits custom framing. It makes a striking addition to a living room, study or office, and a thoughtful gift. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.

Extrait de Javel le Coq Gaulois, bleach advertising poster

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This poster sells a bleach, yet it stands out for putting a rooster, the Gallic symbol of France, at its center during the war years. Javel, the name on the label, refers to a district on the Seine in Paris where a bleaching solution was first produced in the late 1700s, so the product carried a local, patriotic association from its start. In 1917, when French commercial art often borrowed national emblems to reassure buyers and bolster morale, the rooster let an everyday household product share in that sense of national pride. Look closely at how the bird is drawn to see how advertisers blended patriotism with domestic life.

Created / published1917
Original scan2,779 × 4,096 px · prints to 9 × 14 in at 300 dpi
Reference581_Extrait_de_Javel_le_Coq_1917

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