Snapshots of the Past

Life Savers advertisement: "think of something pleasant – Vintage Print

Life Savers advertisement: "think of something pleasant — historic image
Life Savers advertisement: "think of something pleasant. Historic image from the Food & Drink collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Few images capture their era like this historic image of Life Savers advertisement: "think of something pleasant. It comes from the Snapshots of the Past collection, curated over 25 years for its historical value.

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Life Savers advertisement: "think of something pleasant

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Its slogan, "think of something pleasant," sets this advertisement apart from the other food pictures on the board, because it sells a mood as much as a candy. Life Savers were created in 1912 by Clarence Crane, a Cleveland candy maker who shaped his peppermints into rings that resembled a ship's life preserver. The ring-shaped roll became a familiar sight in American stores through the twentieth century, and ads like this one helped turn a simple mint into an everyday habit.

Original scan694 × 916 px
Reference548

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.