Snapshots of the Past

Lippincott's [for] December – Historic Reproduction

Lippincott's [for] December, 1894 — vintage poster
Lippincott's [for] December, 1894. Vintage poster from the Books & Writers collection.

(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Step back in time with Lippincott's [for] December, a vintage poster rich in period detail. An authentic image from the Library of Congress, it carries the weight of the real historical record.

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Lippincott's [for] December

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This color poster advertises the December 1894 issue of *Lippincott's Monthly Magazine*, a Philadelphia literary periodical published by J.B. Lippincott & Co. It was designed by William L. Carqueville, a young artist who later worked in Chicago, and printed there by the Shoeber & Carqueville Lithographing Company. Its ambition reflects the 1890s boom in color lithographic posters, when publishers used bold, decorative images to catch the eye of readers in shops, stations, and streets. The record's details are older and not fully verified, but the piece still shows how magazines marketed themselves to a growing reading public.

Created / published1894
Medium1 print (poster) : color ; 48 x 32 cm.
NotesColor poster by William L. Carqueville, 1871-1946. Philadelphia, J.B. Lippincott Co. Printed by Shoeber & Carqueville Lith. Co., Chicago. Gift of Mrs. Grant Foreman. Promotional goal: U.S. D41. 1894. This record contains unverified, old data from caption card. Caption card tracings: I. Lippincott's monthly magazine.
SourceLibrary of Congress, Prints and Photographs Division
Original scan1,021 × 1,536 px · prints to 3 × 5 in at 300 dpi
ReferenceAMZ-SOTP-HPA-172772

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