Pacirctes aux oeufs et aux leacutegumes. Nouilles macaronis. Ferrari Opeacutera Paris / L. Cappiello. – Vintage Print
(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
A window into the past: Pacirctes aux oeufs et aux leacutegumes. Nouilles macaronis. Ferrari Opeacutera Paris / L. Cappiello., preserved in this vintage poster. Sourced directly from the Library of Congress, it represents an authentic piece of documented history.
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Pacirctes aux oeufs et aux leacutegumes. Nouilles macaronis. Ferrari Opeacutera Paris / L. Cappiello.
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Few advertising posters of the period put so many stage names on one sheet. This 1901 color lithograph by Leonetto Cappiello promotes Ferrari pasta, including egg and vegetable noodles and macaroni, and its printed names read like a roster of the Paris stage: Mounet-Sully, Réjane, Coquelin aîné and cadet, Jane Hading, and others. Using famous actors to lend prestige to a consumer product was a growing practice in France at the turn of the century, and the poster shows how advertising borrowed the glamour of the theater. Cappiello, who worked in bold, simplified figures, became one of the leading poster artists of this era, and his work helped establish the poster as a form of street art.
| Created / published | 1901 |
|---|---|
| Medium | 1 print (poster) : lithograph color ; 118 x 158 cm. |
| Notes | Title from item. Names left to right: Mounet-Sully Lavalliegravere Baron Jane Hading Coquelin Aine Reacutejane Brasseur Le Bargy Granier Guitry Coquelin Cadet Brandeacutes. · Ing. C. Olivetti c. funder/sponsor. |
| Subjects | Pasta products--1900-1910. Celebrities--France--1900-1910. Advertisements--France--1900-1910. |
| Source | Library of Congress, Posters: Artist Posters |
| Original scan | 1,943 × 1,568 px · prints to 6 × 5 in at 300 dpi |
| Reference | AMZ-SOTP-ART-60 |
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