Snapshots of the Past

Advertisement for children's clothing, Belle Jardinière, Paris – Antique Wall Art

Advertisement for children's clothing, Belle Jardinière, Paris — historic image
Advertisement for children's clothing, Belle Jardinière, Paris. Historic image from the Family Life collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

A window into the past: Advertisement for children's clothing, Belle Jardinière, Paris, preserved in this historic image. Drawn from the Snapshots of the Past archive, it is an authentic piece of documented history.

Choose the framed print, ready to hang the day it arrives, or the unframed print for a frame of your own. It makes a striking addition to a living room, study or office, and a thoughtful gift. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.

Advertisement for children's clothing, Belle Jardinière, Paris

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The Belle Jardinière was one of the best-known department stores in Paris, and this advertisement shows how it courted families by selling clothing for children alongside adult garments. Commercial ads like this one were often printed as posters or in newspapers and magazines, where illustration could show the latest styles more vividly than text. Its appeal to parents was in suggesting that a well-dressed child reflected well on the household. Look closely at the cut of the garments and the poses of the children, which reveal how fashion for young people was shaped by the same ideas of respectability and taste that governed adult dress.

Original scan604 × 800 px
Reference728

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