Belle Jardinière advertisement for seaside and bathing fashions – Historic Reproduction
(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Few images capture their era like this historic image of Belle Jardinière advertisement for seaside and bathing fashions. It comes from the Snapshots of the Past collection, curated over 25 years for its historical value.
Choose the framed print, ready to hang the day it arrives, or the unframed print for a frame of your own. Perfect for a home, office, library or classroom wall, and a gift with a story behind it. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.
Belle Jardinière advertisement for seaside and bathing fashions
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The advertisement promotes seaside and bathing fashions under the name Belle Jardinière, a department store brand whose catalogs and newspaper notices helped shape what middle-class families bought for summer. Bathing costumes of this period were far from the swimwear of today: they were typically made of heavy wool, with long skirts or bloomers, stockings, and high necklines, reflecting both modesty norms and the practical limits of the fabrics. Advertisements like this one show how retailers sold respectability and fashion at the shore, and they offer a useful view of how seaside leisure was becoming a regular part of family life.
| Original scan | 751 × 1,023 px |
|---|---|
| Reference | 731 |
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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.
