L'Etendard français, bicyclettes et tricycles / J. Chéret, 91. – Historic Print

(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Few images capture their era like this vintage poster of L'Etendard français, bicyclettes et tricycles / J. Chéret, 91.. The original is held by the Library of Congress, so what you hang is a true record of its time.
Framed, it is ready for the wall; unframed, it is ready for the frame you choose. A conversation-starting piece for home, office, or as a meaningful gift. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.
L'Etendard français, bicyclettes et tricycles / J. Chéret, 91.
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The poster promotes the L'Étendard français bicycles and tricycles by name, and its title places the machines at the center of the design. Jules Chéret drew it in 1891, and the Chaix printing house in Paris produced it as a color lithograph, a process that let advertisers use bold, flat areas of color at street scale. By the early 1890s cycling was becoming a fashionable pastime in France, and Chéret, who helped establish the modern illustrated poster, often filled his sheets with lively figures in motion to suggest freedom and speed. The piece is a useful record of how makers pitched new machines to the public.
| Created / published | Paris : Imp. Chaix (Ateliers Chéret), 20, rue Bergére, 1891 |
|---|---|
| Medium | 1 print (poster) : lithograph, color ; 123 x 88 cm. |
| Genre | Advertisements 1890-1900.Posters French 1890-1900.Lithographs Color 1890-1900. |
| Notes | 15,196-91. Title from item. |
| Subjects | Bicycles & tricycles--France--1890-1900. Cycling--France--1890-1900. |
| Source | Library of Congress, Prints and Photographs Division |
| Original scan | 1,568 × 1,952 px · prints to 5 × 7 in at 300 dpi |
| Reference | AMZ-SOTP-HPA-225271 |
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