Snapshots of the Past

Tarrant's Seltzer Aperient advertisement, Proprietary Articles – Vintage Wall Art

Tarrant's Seltzer Aperient advertisement, Proprietary Articles — historic image
Tarrant's Seltzer Aperient advertisement, Proprietary Articles. Historic image from the Medicine & Health collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Step back in time with Tarrant's Seltzer Aperient advertisement, Proprietary Articles, a historic image rich in period detail. Drawn from the Snapshots of the Past archive, it is an authentic piece of documented history.

Choose the framed print, ready to hang the day it arrives, or the unframed print for a frame of your own. Perfect for a home, office, library or classroom wall, and a gift with a story behind it. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.

Tarrant's Seltzer Aperient advertisement, Proprietary Articles

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Tarrant's Seltzer Aperient was one of the many patent and proprietary medicines sold to the public in the nineteenth century, when remedies for indigestion, constipation and "biliousness" could be bought over the counter without a prescription. Its advertisement belongs to a wider flood of printed notices that promised quick relief through branded tonics and powders, often with little evidence behind the claims. Looking at it today, the pitch, the typography and the confident tone of the text reveal how aggressively manufacturers competed for the attention of ordinary households. Such ads are valuable to historians as a record of how health was marketed before modern drug regulation took hold.

Original scan600 × 943 px
Reference814

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.