Snapshots of the Past

Tarrant's Seltzer Aperient advertisement: Perfect Health – Antique Wall Art

Tarrant's Seltzer Aperient advertisement: Perfect Health — historic image
Tarrant's Seltzer Aperient advertisement: Perfect Health. Historic image from the Medicine & Health collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

This rare historic image captures Tarrant's Seltzer Aperient advertisement: Perfect Health in remarkable detail. It is part of the Snapshots of the Past archive, gathered over 25 years of research.

Framed, it is ready for the wall; unframed, it is ready for the frame you choose. Perfect for a home, office, library or classroom wall, and a gift with a story behind it. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.

Tarrant's Seltzer Aperient advertisement: Perfect Health

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Tarrant's Seltzer Aperient was a fizzy laxative powder sold in the late nineteenth century, and this advertisement carries its own promise in the title, "Perfect Health." Like many patent medicine advertisements of the period, it presents a remedy for the body's ordinary complaints as a route to lasting vigor, a claim that reflected both the commercial pitch and the widespread anxiety about digestion and regularity of the era. Such advertisements were often bold in their promises and sparse in evidence, and they circulated widely in newspapers, almanacs, and printed cards. Their language is worth reading closely as a record of how medicine was marketed before federal rules on drug labeling tightened in the early twentieth century.

Original scan574 × 882 px
Reference877

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