Junoform Elastic Bust Reducer advertisement – Vintage Print
(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Few images capture their era like this historic image of Junoform Elastic Bust Reducer advertisement. It is part of the Snapshots of the Past archive, gathered over 25 years of research.
Choose the framed print, ready to hang the day it arrives, or the unframed print for a frame of your own. It makes a striking addition to a living room, study or office, and a thoughtful gift. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.
Junoform Elastic Bust Reducer advertisement
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Free shipping in the lower 48 states. The checkout page shows the picture, size and price before you pay.
The Junoform Elastic Bust Reducer is an advertisement for a garment meant to flatten the bust, sold on the promise of a slimmer, more fashionable silhouette. Ads like this one belong to a long run of women's undergarment marketing that pitched shapewear as a way to meet prevailing ideals of the body. Notice how the copy and layout borrow the language of comfort and health to make a cosmetic goal seem practical. The piece is a useful window into how fashion advertising shaped everyday expectations about dress.
| Original scan | 568 × 800 px |
|---|---|
| Reference | 493 |
More from the Family Life collection
Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.
