Snapshots of the Past

Erect Form Corsets advertisement, The Newest Erect Form, Weingarten Bros. – Antique Print

Erect Form Corsets advertisement, The Newest Erect Form, Weingarten Bros. — historic image
Erect Form Corsets advertisement, The Newest Erect Form, Weingarten Bros.. Historic image from the Family Life collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Step back in time with Erect Form Corsets advertisement, The Newest Erect Form, Weingarten Bros., a historic image rich in period detail. It comes from the Snapshots of the Past collection, curated over 25 years for its historical value.

The framed print arrives ready to hang; the unframed option suits custom framing. Perfect for a home, office, library or classroom wall, and a gift with a story behind it. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.

Erect Form Corsets advertisement, The Newest Erect Form, Weingarten Bros.

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Weingarten Bros. put "The Newest Erect Form" at the center of this advertisement for Erect Form corsets, a product that promised to hold the body in a straight, upright line rather than the curved silhouette of earlier decades. Corsets of this kind were sold as both a fashion necessity and a mark of respectability, and ads like this one spoke directly to women who wanted to keep up with changing styles. The turn of the twentieth century was a period when the corset was being reshaped by new ideas about health and posture, and the image of a rigid, straight-fronted figure reflects that shift. The piece is worth reading as a record of how the female form was marketed as something to be engineered.

Original scan627 × 894 px
Reference38

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.