Snapshots of the Past

Two girls with lucky horseshoe, "Félicité, bonne santé!" postcard – Historic Reproduction

Two girls with lucky horseshoe, "Félicité, bonne santé!" postcard — vintage postcard
Two girls with lucky horseshoe, "Félicité, bonne santé!" postcard. Vintage postcard from the Wine, Beer & Spirits collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

This vintage postcard of Two girls with lucky horseshoe, "Félicité, bonne santé!" postcard brings a moment of history to your wall. Drawn from the Snapshots of the Past archive, it is an authentic piece of documented history.

Choose the framed print, ready to hang the day it arrives, or the unframed print for a frame of your own. A conversation-starting piece for home, office, or as a meaningful gift. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.

Two girls with lucky horseshoe, "Félicité, bonne santé!" postcard

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Two girls hold up a horseshoe on this postcard, with the French phrase "Félicité, bonne santé!" ("Happiness, good health!") printed across the card. The image belongs to the advertising world of the late 19th and early 20th centuries, when illustrated postcards and posters were a common way for drinks makers to reach the public. The Campari name placed on this board ties the card to the Italian aperitif firm, which used cheerful, sentimental scenes of children and good luck to present its bitter as a wholesome, festive drink. Look closely at the horseshoe and the sweet, formal faces of the girls, which show how brands borrowed the language of domestic affection to sell alcohol.

Original scan811 × 520 px
Reference1004

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.