Buick advertisement: a pilot's letter advises "Better fly Buick – Historic Print
(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
This rare historic image captures Buick advertisement: a pilot's letter advises "Better fly Buick in remarkable detail. It is part of the Snapshots of the Past archive, gathered over 25 years of research.
The framed print arrives ready to hang; the unframed option suits custom framing. Perfect for a home, office, library or classroom wall, and a gift with a story behind it. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.
Buick advertisement: a pilot's letter advises "Better fly Buick
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This advertisement turns a car pitch into an aviation joke: a pilot's letter urges readers to "Better fly Buick," using "fly" as a pun on flying an airplane and driving a car. Ads like this drew on the excitement around aviation in the early twentieth century, when pilots were celebrated heroes and air travel felt new. Borrowing that enthusiasm let automakers suggest speed, modernity, and confidence. The format, a testimonial presented as a letter, was also a common way to make a product feel endorsed by someone whose judgment readers might trust.
| Original scan | 679 × 917 px |
|---|---|
| Reference | 834 |
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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.
