Snapshots of the Past

Buco riding leathers motorcycle clothing advertisement – Vintage Print

Buco riding leathers motorcycle clothing advertisement — historic image
Buco riding leathers motorcycle clothing advertisement. Historic image from the Transportation collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Buco riding leathers motorcycle clothing advertisement comes to life in this historic image, reproduced from the original with every detail intact. It is part of the Snapshots of the Past archive, gathered over 25 years of research.

Framed, it is ready for the wall; unframed, it is ready for the frame you choose. It brings character to any room and makes a memorable gift. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.

Buco riding leathers motorcycle clothing advertisement

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Buco was a motorcycle clothing brand best known for its leather jackets, and this advertisement shows its riding leathers in the kind of promotional layout that was common in motoring magazines of the mid-twentieth century. Buco, short for Buco Equipment, built its reputation on the heavy leather jackets and zippered gear that riders wore for both protection and style. Notice how the ad treats the clothing as part of the machine culture itself, pairing the garments with the open road and the rider's sense of independence. Ads like this shaped how motorcycling moved from practical transport into a recognizable lifestyle.

Original scan396 × 800 px
Reference822

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.