Welch's grape juice advertisement with children, For Pure Enjoyment – Vintage Print
(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Few images capture their era like this historic image of Welch's grape juice advertisement with children, For Pure Enjoyment. It is part of the Snapshots of the Past archive, gathered over 25 years of research.
Framed, it is ready for the wall; unframed, it is ready for the frame you choose. It brings character to any room and makes a memorable gift. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.
Welch's grape juice advertisement with children, For Pure Enjoyment
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Children carry this advertisement, a choice that shows how Welch's wanted its grape juice understood: as a wholesome treat for the whole family rather than a drink for grown-ups. The company traces its start to Dr. Thomas Bramwell Welch, a dentist and Methodist temperance advocate who promoted unfermented grape juice in the 1860s and worked to pasteurize it so it would keep. That background explains why the product was pitched to households and churches, especially in decades when temperance sentiment ran strong. Ads like this one reflect a long effort to present juice as the sensible, pleasurable alternative to wine and beer.
| Original scan | 691 × 877 px |
|---|---|
| Reference | 812 |
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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.
