Snapshots of the Past

Colgate's Helps for Mothers advertisement with toilet products and talc – Vintage Wall Art

Colgate's Helps for Mothers advertisement with toilet products and talc — historic image
Colgate's Helps for Mothers advertisement with toilet products and talc. Historic image from the Medicine & Health collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Colgate's Helps for Mothers advertisement with toilet products and talc comes to life in this historic image, reproduced from the original with every detail intact. It comes from the Snapshots of the Past collection, curated over 25 years for its historical value.

Choose the framed print, ready to hang the day it arrives, or the unframed print for a frame of your own. Perfect for a home, office, library or classroom wall, and a gift with a story behind it. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.

Colgate's Helps for Mothers advertisement with toilet products and talc

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Colgate's advertisement is built around a pitch to mothers, setting its toilet products and talc alongside a promise of help for the household's daily routines. Ads like this were a staple of early twentieth-century magazines, when soap, powder and dental products were newly marketed as everyday aids to family health and cleanliness rather than luxuries. Note how the copy speaks directly to women as the people responsible for the home's well-being, a framing typical of the period's advertising. The product line also shows how a company known for toothpaste and soap was expanding into personal care for the whole family.

Original scan650 × 950 px
Reference136

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.