Snapshots of the Past

Colgate's Cold Cream advertisement from Life magazine – Vintage Wall Art

Colgate's Cold Cream advertisement from Life magazine — historic image
Colgate's Cold Cream advertisement from Life magazine. Historic image from the Medicine & Health collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Few images capture their era like this historic image of Colgate's Cold Cream advertisement from Life magazine. It is part of the Snapshots of the Past archive, gathered over 25 years of research.

Choose the framed print, ready to hang the day it arrives, or the unframed print for a frame of your own. A fine choice for anyone who loves history, and a gift that gets noticed. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.

Colgate's Cold Cream advertisement from Life magazine

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Colgate's Cold Cream ad, as published in Life magazine, is a good example of how the company pitched its skin cream to American women in the mid-twentieth century. Cold cream was a long-standing product, first made in the 1890s and sold as a way to cleanse and soften skin, and advertisers of the period often paired it with promises of romance and social confidence. Magazine pages like this one show how beauty marketing leaned on a mix of hygiene claims and glamour, and they are useful for seeing what women were told mattered about their appearance.

Original scan614 × 800 px
Reference1448

More from the Medicine & Health collection

Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.